MTN wants 16 million users on its WhatsApp competitor – Ayoba

Ayoba is a communications app localised for African and Middle East consumer needs, under an independent Over the Top (OTT) brand with tailored features for MTN customers. The app has been integrated into 12 MTN markets including South Africa, and supports many local languages spoken across these markets including isiZulu, isiXhosa, Pidgin, Yoruba, Swahili, Hausa, French and English. Speaking at…

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